Does Engaging in Global Market Orientation Strategy Affect HEIs’ Performance? The Mediating Roles of Intellectual Capital Readiness and Open Innovation
نویسندگان
چکیده
This study aims to examine the effect of global market orientation strategy on performance Indonesian Higher Education Institutions. Furthermore, it investigates whether this relationship is mediated by intellectual capital readiness and open innovation. a quantitative employing multi-mediation research model conceptualizing among five constructs. employs resource-based view explain relationships constructs partial least squares-structural equation modeling test hypotheses studied. A sample 119 schools/faculties, derived from 50 best state private institutions in Indonesia based Webometrics 2021, was used. reveals following main results. First, fully mediates influence institutions’ performances. Second, innovation does not mediate first attempt understand how enhances performances via insignificant performance. Thus, implication these findings that need downstream their innovations community for future communities’ benefits. The applied execution matter innovation–institution relationship.
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ژورنال
عنوان ژورنال: Journal of open innovation
سال: 2022
ISSN: ['2199-8531']
DOI: https://doi.org/10.3390/joitmc8010029